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Nivea Drops Rihanna, CEO Says Her Image Is A “No Go”

Pop superstar Rihanna has been dropped as the face of Nivea after being branded “too sexy.”

Despite fronting a series of campaigns for the brand, which sponsored her Loud world tour, the We Found Love hitmaker has been snubbed by the skincare giant.

Cosmetic tycoon Stefan Heidenreich, the new CEO of Nivea’s parent company Beiersdorf, insisted that the 24-year-old star should have been “a no go” to protect the brand’s family image.

Heidenreich said: “The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with Rihanna.”

“Nivea is a company which stands for trust, family and reliability.”

Rihanna fronted the brand’s 100 Years Skincare for Life campaign in 2011 and pose naked for it.

And of course Rihanna took to Twitter to address the news. Check out her response to Nivea’s CEO below!

 

What are your thoughts about Nivea dropping Rihanna over her racy image?

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