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Yves Saint Laurent Gets A New Name!

Confirmed: New Yves Saint Laurent creative director Hedi Slimane (that’s a guy by the way) is renaming the iconic French fashion house to ‘Saint Laurent Paris.’

Slimane’s inspiration for the house’s branding makeover reportedly comes from 1966, when the company first introduced its ready-to-wear line under the name ‘Saint Laurent Rive Gauche.’

The brand’s logo will also remain the same.

Who knows, maybe after awhile it will grow on us…

 

 

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