Last month, Yves Saint Laurent announced, much to the chagrin of fashion lovers everywhere, that the French fashion house would be undergoing a name change. And just like that, the label’s newly appointed Creative Director Hedi Slimane as released the new Saint Laurent Paris logo. The upside? The name change…..
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Confirmed: New Yves Saint Laurent creative director Hedi Slimane (that’s a guy by the way) is renaming the iconic French fashion house to ‘Saint Laurent Paris.’ Slimane’s inspiration for the house’s branding makeover reportedly comes from 1966, when the company first introduced its ready-to-wear line under the name ‘Saint Laurent Rive Gauche.’ The…..