Posts Tagged ‘hedi slimane’


Yves Saint Laurent Gets A New Name!

Posted on June 25th, 2012 by ATSTAFF in Fashion & Beauty

Confirmed: New Yves Saint Laurent creative director Hedi Slimane (that’s a guy by the way) is renaming the iconic French fashion house to ‘Saint Laurent Paris.’ Slimane’s inspiration for the house’s branding makeover reportedly comes from 1966, when the company first introduced its ready-to-wear line under the name ‘Saint Laurent Rive Gauche.’ The…..

Read More →