Daimler To Discontinue Maybach Brand In 2013


After enduring a decade of losses, Daimler AG has announced plans to discontinue its Maybach brand. The German automaker intends to scrap production of the luxury car, which starts at roughly $350,000, when a new version of the flagship Mercedes-Benz S-Class hits the market in 2013. Instead, Daimler will expand the S-Class model to six variations from the current three. 

It would not make sense to develop a successor model,” Daimler CEO Dieter Zetsche said in an interview with the Frankfurter Allgemeine Zeitung. “The coming S-Class is in such a way a superior vehicle that it can replace the Maybach.”

The average Maybach takes 60 days to build compared to the three to four days it takes for a Mercedes. Last year, reportedly only 157 Maybachs were sold world-wide.

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